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May 16th, 2013

Security_May15_AHackers and other cyber criminals are an ever present danger on the Internet. This is a fact that we simply can't escape, and what's more, you can be pretty sure that we will see an increase in the number of attacks against sites as the internet continues to expand and be used by more and more people. One of the latest major sites to be hacked is LivingSocial, so if you have an account with this website, you may want to keep reading.

LivingSocial is a daily deals website that focuses on bringing bargains and original deals to users based on their geographical location. In late April, news broke that the website had suffered a massive cyber attack with 50 million accounts being compromised.

From the reports we have seen, the attack targeted accounts world-wide with only account holders in Thailand, Indonesia, South Korea and the Philippines being unaffected. An email sent out by Tim O'Shaughnessy, LivingSocial's CEO shortly after the incident said, "We recently experienced a cyber-attack on our computer systems that resulted in unauthorized access to some customer data from our servers. We are actively working with law enforcement to investigate this issue."

The company assured users that their credit card data had not been compromised, as they are kept in another database. Account passwords were also encrypted, which means they are harder to crack but not impossible.

What should you do? If you have a LivingSocial account, we recommend that you go and change your password immediately. This can be done by:

  1. Going to LivingSocial's forgot your password page.
  2. Entering the email address you used to sign up for the account with.
  3. Pressing Reset Password.
  4. Checking your email for an email from LivingSocial and following the instructions in the email.

It is advisable to pick a new password, one that is as different as possible from your old password and, as always, the longer, the better.

Is there anything I can to do protect my company? If you are a business owner who has websites that encourage customers to sign up for updates, accounts, etc. you may be wondering how you can keep your user's information secure from cyber attack. In truth, you can't keep your important information 100% secure, if a hacker is committed enough, they will be able to get the information they need or wreak the havoc they want to. But what you can do is to make it as hard as possible for cybercriminals to get your information. This could be as simple as using multiple databases to store different bits of information, or as complex as using the latest encryption methods and systems.

Each business is unique, and the best way to ensure your valuable data is secure is to work with an IT partner who takes the time to get to know your security needs and develop a solution that is as near to 100% secure as possible.

If you are worried about the security of your systems, contact us today. We may have the perfect solution that will meet your needs and budget.

Published with permission from TechAdvisory.org. Source.

Topic Security
May 15th, 2013

BCP_May15_APause for a minute and ask yourself if your business is prepared for a disaster. Chances are you have some plan for a large scale disaster like hurricanes, earthquakes and fire, but what about other disasters like hackers or human error? The truth is, many businesses with a disaster recovery plan often forget to ensure they cover all potential disasters.

Here are five tips to help ensure that your business is fully ready for the next disaster.

1. Backup everything While it can be tempting to only backup the most important data and programs, it can be a chore to identify what is deemed to be important. Who knows, a file that is non-essential today may become essential in the future. If it is lost due to a disaster, this could prove to be a problem.

It would be a good idea to look for a backup solution that covers all data and programs. But, having a full backup solution isn't enough, you also need to ensure that recovery is easy and can be implemented quickly.

2. Look into tiered recovery Establishing a tiered recovery method means identifying the value and importance of existing systems and utilizing a recovery method that meets needs. It would be a good idea to identify mission critical systems and adopt a recovery method that can have these systems up and running as quickly as possible. From there you can tier different systems and match a recovery method. For example, archived files are likely not needed right away, so they can be recovered at a later date, using a slower recovery method.

3. Keep copies of all keys and licenses With the amount of software and programs businesses use on a daily basis growing, it would be a good idea to keep copies of the activation keys (the string of digits and letters you enter to activate the full version of software) and purchased licenses.

While many of these are now distributed electronically through email, there are still software developers that distribute keys by mail or with the physical install CDs. If you lose the codes in a fire, you will be out of luck and have to purchase the software again. This is an extra charge you likely don't want.

4. Pick the right recovery locations The best recovery plans offer numerous backup solutions which are hosted in different locations. A good provider knows this and will utilize data storage centers as far apart as possible. If you choose to backup your own data, it would not be a good idea to keep the backups in the office.

Similarly, if you are preparing for a big disaster, you likely have physical locations that you can move to if your main business location is damaged or destroyed. Optimal plans will have more than one location identified, and have them as far apart as possible. This will minimize the chances of losing full operations and increase your business's ability to bounce back quicker.

5. Match your recovery plan to your business There are so many different backup and recovery options that it can be tough to pick one. The best course of action is to look at your systems and how they work. If you operate strictly offline, a cloud based backup solution likely isn't your best bet. Or, if you operate fully in the cloud, a physical tape or hard disk backup may not be optimal.

If you are looking to beef up, or establish a disaster recovery plan, try working with an IT partner like us, who can help you find the optimal solution that can meet your needs and budget.


Published with permission from TechAdvisory.org. Source.

May 8th, 2013

SocialMedia_May07_ASocial media has become an important part of any business's marketing strategy. By having an active presence on the main networks, you will likely see increased sales or at the very least an increase in brand recognition. So, while social media is an invaluable marketing tool, there are also other departments which could benefit from it.

Below are four non-marketing oriented uses of social media that businesses could benefit from.

Hiring LinkedIn is a social network dedicated to helping professionals and organizations connect and find jobs and new talent. Most social savvy companies will have a presence on this network and may even hire exclusively from here.

If you are looking for new employees, it wouldn't hurt to have a LinkedIn profile. To find the best talent, you need to forge and maintain connections (usually starting with people you know), and be somewhat active in groups and on message boards.

It's also important to not forget the other major networks when it comes to hiring. Tweeting a job opening on Twitter, or posting ads on Facebook could also help you find your next employee. Facebook can be particularly useful because you can pay to target ads (in this case, job openings) at specific demographics.

Internal communications Communication is an important part of business, and most people choose to communicate using email. You have probably seen emails with jokes, invitations to after work events, lunch orders, etc. sent to the whole company and also received the many replies that go with it. This can get very annoying, and also confusing.

Why not utilize social media for non-essential (aka. not related to work) communication. Set up a Facebook group where your employees can share content, invitations to lunch or after work gatherings, interesting stories, etc. That way you can limit email to more important, business-related aspects.

Using social media for internal communication is also beneficial for companies with younger workers. Most already see Facebook, Twitter, etc. as their main form of communication, some even feel more comfortable communicating over this medium as opposed to speaking out in meetings. Having a group portal or Facebook page could give less-empowered employees a way to voice their ideas, and maybe even improve on them with feedback from others.

Learning A common complaint of many business owners is that they have a tough time staying on top of ever-changing trends and what currently interests their customers. Using social media to connect with your customers can be a great way to learn not only hot trends but also about new ideas.

Customer service When it comes to social media, users will often complain publicly on their wall or through their tweets. This is bad for you, as the reach of this complaint can go a long way and make you look bad. Some companies have decided to confront this head on by having specific customer service accounts. If a customer complains, has an issue, or even compliments you, be active and respond using that account.

If done properly, over time, you will see more and more people reaching out to your customer service account through social media. This also gives you another way to please clients or turn around negative customer experiences.

Social media and the various platforms are not only great for marketing, but can be incredibly useful for other business functions. Do you have any other ways you use social media? Let us know. Or, if you would like to learn more about how it can help your company, then contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 7th, 2013

There’s no doubt as to the use and value of social media for professional organizations and companies of all sizes. It’s the new way to communicate and create rapport with customers. Each service has it’s unique uses and one that’s business oriented has been adopted slowly by SMBs. LinkedIn is a great tool for businesses to connect, on a professional level, with the world at large.

Here’s four reasons why your business should have a presence on LinkedIn.

  1. You have more than 1 employee. With a company profile, you can pick how many people work in your organization, and many small businesses pick 1-10 or 11-50. In these two categories there are over 1.5 million businesses with accounts. Lots right? Add into this the ability to filter companies by industry, location and relationship and you have a powerful search tool that can help you stand out locally.
  2. You want to connect with your peers. Facebook is a great tool for connecting with nearly everybody, while LinkedIn is better for connecting to your colleagues and peers who are constantly sharing topical information and discussions that could be of great use when you’re stuck, or need advice.
  3. You are hiring. LinkedIn is also one of the best job boards for mid-level and higher professionals. If you have a job opening, you can post it on the site and people connected to you and your friends can be recommended for the job. You can also target the posting at professionals who you want to apply, no more having to wade through unqualified candidates.
  4. You don’t want to deal with games/links to cat videos/senseless sharing. LinkedIn is a professional network, as such, there aren’t many time wasting features. If you haven’t bought into, or are tired of notifications about games or other activities, LinkedIn is a great alternative. Just be warned, you won’t connect with your customers on a close basis like you can with other networks.
If you feel it’s time to get on to LinkedIn and would like to know more about the process, please contact us.
Published with permission from TechAdvisory.org. Source.

May 3rd, 2013

Security_May02_AIt seems that there is a security threat or leak in the news almost every week. The majority of these leaks tend to revolve around account information and passwords being stolen and released on the Internet for anyone to view. In truth, most of the passwords released are secure, but not 100% secure. Anyone with a powerful enough computer and the right tools can crack almost any security measure. The only thing you can really do is come up with strong passwords.

If you want to minimize the chances of your password being hacked, here are five things you should NOT do.

1. Don’t pick short passwords

While short passwords are easier to remember, they are also easier and quicker to hack. The most common way to hack passwords is by using brute force: Developing a list of every possible password, then trying this list with a username.

Using a mid-range computer like the one many have on their desk, with a normal Internet connection, you can develop a list of all potential passwords astonishingly quickly. For example it would take 11.9 seconds to generate a list of all possible passwords using five lowercase characters (a,b,c,d,etc.) only. It will take about 2.15 hours to develop a list of all possible passwords using five of any computer character. Once a hacker has the list, they just have to try every potential password with your user name.

On the other hand, a list of all 8 character passwords with at least one special character (!,@,%,etc.) and one capital letter would take this computer 2.14 centuries to develop. In other words, the longer the password, the harder it will be to hack. That being said, longer passwords aren’t impossible to hack, they just take more time. So, most hackers will usually go after the shorter passwords first.

2. Don’t use the same password

The way most hackers work is that they assume users have the same password for different accounts. If they can get one password, it’s as simple as looking through that account’s information for any related accounts and trying the original password with the other accounts. If one of these happens to be your email where you have kept bank information, you will likely see your bank account drained.

It’s therefore important to use a different password for every online account. They key here is to try and use a password that’s as different as possible. Don’t just add a number or character onto the end of a word. If you have trouble remembering all of your passwords, try using a password manager like LastPass.

3. Don’t use words from the dictionary or all numbers

This article published last year on ZDnet highlights the 25 most popular passwords. Notice that more than 15 contain words from the dictionary, and most of the rest are strings of common numbers. To have a secure password, most security experts agree that you should not use words from the dictionary or number combinations that are beside each other (e.g., 1234).

4. Don’t use standard number substitutions

Some users have passwords where they replace letters with a number that looks similar, for example: h31lo (hello). Most new password hacking tools actually have combinations like this built in and will try a normal word, followed by replacing letters with similar numbers. It’s best to avoid this.

5. Don’t use available information as a password

What we mean by this is using information that can be easily found on the Internet. For example, doing a quick search for your name will likely return your email address and social media profiles. If you have pictures of your kids, spouse, pets, family, their dates of birth, etc. on your Facebook profile and have put their names in captions, it’s possible for a hacker to see this (assuming the pictures are shared with the public).

You can bet that they will try these names as your password. You would be surprised with the amount of personal information on the web. We suggest searching for yourself using your email address(s), social media profile names, etc. and seeing what information can be found. If your passwords are close to what you find, it would be a good idea to change them immediately.

There are numerous things you can do to minimize the chance that your passwords are stolen and accounts hacked.

 

Published with permission from TechAdvisory.org. Source.

Topic Security
May 1st, 2013

BusinessValue_April30_ACorporate Social Responsibility, or CSR for short, is the idea of integrating social and environmental ideas into your company, daily operations and interactions with all stakeholders. One of the more common CSR practices adopted by companies of all sizes is the idea of ‘going green’, or helping the environment. This is a great idea, not only does it make the Earth a better place, it makes your company look more caring; human even. The thing is, it can be hard to actually go green, but there are some apps that can help.

Here are four great apps that can help you and your employees make your company a little more green.

1. GoodGuide

GoodGuide is an app that can help you find out more about products. Utilizing a barcode scanner, it can provide you with information like where the product comes from, whether it’s safe and if it’s green.

With over 170,000 ranked products in the app’s database, it’s a great way to start learning about sustainable and environmentally friendly products. The only downside of this app is that it currently focuses on the US only, and there is no word as to when, or if, service will expand. You can download it to your Apple and Android device for free.

2. PaperKarma

While we are currently living in a digital age, we still get a lot of paper-based junk mail. This is incredibly wasteful, as most people just throw it away. PaperKarma is an app that aims to reduce or eliminate waste paper.

How it works is you take a picture of unwanted mail, the developers will then contact the distributor and ask that they stop sending mail to you. This app could go a long way in helping reduce the amount of paper your office uses, which will mean lower costs for you and less trees felled. It’s really a win-win. You can download it to your iPhone or Android device for free.

3. iRecycle

An important part of any green initiative is recycling. The problem is, it can be hard to find out what, how and where to recycle. iRecycle is an app that aims to set this straight. It provides information on how to recycle almost everything and the nearest recycle points to you.

The app also provides you with recycling centric updates, news and tips to help encourage you to do more. It’s available for Apple (iPhone and iPad) and Android devices for free.

4. greenMeter

If your company has a fleet of vehicles, you are probably always on the lookout for ways to make them more efficient. Whether it be switching tires used, driving at slower speeds to conserve gas or carpooling, finding a way to cut costs is important. greenMeter is an app that could help. What it does is use your iPhone’s accelerometer and manually entered data to assess your vehicle’s power and gas usage.

While driving, this app provides real-time feedback on how efficient your driving is and how much gas you are using. This will help you conserve fuel (as you can see when you are burning more than usual) which will reduce operating costs and negative environmental impact. It’s available for the iPhone and costs USD$5.99.

These are just four apps that can help your company go green. What other CSR initiatives do you take in your company? Let us know! And if you would like more tips on how technology can help you reduce your environmental impact, let us know, we can help.

Published with permission from TechAdvisory.org. Source.

May 1st, 2013

Facebook_April30_ASocial media: you’ve heard of it and may have a personal profile, but does your business? It’s pretty much expected that a business, regardless of their size, has a presence on at least one social media platform. In most cases, this platform is Facebook. If you have a Facebook Page for your company, it can be hard to figure out how to get the most out of it.

Here are five tips that you can use to help you get more out of your Facebook page.

1. Don’t be a zombie
Facebook, and all social media for that matter, is more like a talk show than the Walking Dead (a TV show about survival in a zombie apocalypse). You can’t simply set up a profile with basic information and let it ‘wander around mindlessly’. A zombie account that has no interaction, posts, updated information etc, will likely be avoided.

The key to a good Facebook presence is that you are active. This means sharing, posting, commenting, liking, etc. Having an active page will go a long way in cementing your brand. Like a good talk show, if users can interact they will likely stay interested and willing to learn more. This will positively affect your brand.

Beyond being active, you need to come across as human. Actions like signing your posts with your name, making an odd mistake (yes, we know, mistakes? But you are human, you make them), interacting with people, etc., will do you good. A great way to come across as human on your business’s profile is to reply to all comments, even the bad ones.

2. Eat your Wheaties
A healthy body is a regular body; a healthy Facebook page is similar to this: Content is posted on a regular basis. The frequency of your posts will tend to vary depending on which expert you talk to. However, most will agree that fewer than two posts a week will not engage your followers. Many recommend that small businesses post between five and seven times a week – once a day basically.

3. Be a boastful Bob
Many of us grew up being told not to brag. When it comes to social media, bragging is not only ok, it’s a part of life. If something great happens in/to the company, by all means brag about it. Just be careful, it’s still not professional to constantly brag.

A good example of when to brag is when your business is featured in a trusted source (news, blog, radio, etc) or receives an award. Sharing this news makes your business not only look more credible, but more professional; a real expert in your field.

4. Share and share a lot
Businesses often struggle to come up with unique content on a regular basis. If this sounds like your company, don’t worry. The first thing you have to realize about Facebook is that almost nothing is original. Peruse any profile and you will see that people share a lot of content, most of which isn’t theirs.

For businesses, it’s perfectly acceptable to share content that isn’t yours. If you come across a great article that’s relevant to your company and you think your followers will enjoy, go ahead and share it. Have you found a funny comic, picture, video, site, etc.? Share it.

There is no limit on what you can share, as long as you attribute it. Writing a post like: ‘Check out this great article on customer service from this company [use the name].’ is fine. That being said, you should have some original content. A successful strategy may be to have one post out of five being content you have created, three to four shared content and one company news.

5. Highlight and pin what’s important to your company
If you have some important information or news that you want your followers to see, you can highlight them on your page. This will expand the post, so that it takes up the whole width of the Timeline, making it easier to see. Combine this with a bigger image, and the news will really stand out.

To highlight a post/status, hover over the top-right of the post (after you have posted it to your timeline) and look for the star beside the pencil. Press it, and the post will be highlighted.

If you want a post to stay at the top of your Timeline, you can pin it there for one week. This is done by hovering over the top-right of the post and pressing the pencil icon. From the dropdown menu, select Pin to top.

Facebook can be a useful tool in growing your business or establishing a quality brand. If you are looking for more ways you can leverage your company’s page, please contact us today.

Published with permission from TechAdvisory.org. Source.

April 19th, 2013

Security_April18_AEmail has become the main communication medium for companies and the public alike, as it’s just so much easier and faster than writing a letter or even making a phone call. Unfortunately, email has also made it easier to commit crimes like fraud. It can be hard to detect a fraudulent company or email, but there are some things you should look out for.

Here’s five tips to help you spot email frauds or scams.

Look at the email address
One of the easiest ways to spot a fraudulent email or scam is by looking at the email address of the sender. Many credit card application scams use third party email services like Gmail or Yahoo. Some scammers go so far as to set up accounts in the name of the company e.g., AMEX_121@gmail.com.

Sophisticated scammers will actually try to copy the legitimate company’s email account – a practice called spoofing. They will usually have a few changes like a missing letter from the address, or an extra . added.

The easiest thing you can do is look for the sender’s site on the Internet. For example: You get an email from AMEX OPEN (American Express’s small business credit card) and notice that the sender’s email address just doesn’t look right. Go to Google and search for amex fraud. You’ll likely find the fraud page which tells you exactly how the company sends emails. If the sender is a smaller company, most of these will have email contact addresses right on the site, take a look and compare the two. If they are different, the email is likely a scam.

Look at the sender’s website
If you think an email is fraudulent, try looking up the website associated with the sender. Should you be unable to find the site, it’s likely a scam.

If you find a website, click through some pages to see if there is anything that looks out of place. For example a website selling a new financial service has pages with Coming Soon or you get errors when you try to load the page. If it looks fishy, it likely is – delete the email.

It would also be a good idea to go to archive.org’s Wayback Machine, copy and paste the website’s URL into the The Wayback Machine Search bar and hit Take me back. This will bring up previous versions of the website. If you see that the site in question was something completely different a few months to a year ago (e.g., it is a financial services page now, but six months ago it was a page selling prescription drugs), chances are high it’s a fraud.

Call them
Many scammers will put phone numbers into emails to make them look more legitimate. If you are unsure about whether this email is legitimate or not, why not try calling the number? Many scammers run more than one fraud operating at the same time and may answer the phone with another name, or not at all.

Similarly, if you call a local number of a supposedly small business and get routed directly to voicemail, it’s likely fraud.

Look carefully at the body of the message
The body of the email can also be a great way to suss out email scammers and potential fraud. Because many fraudulent emails originate outside of the major English speaking countries, there will often be language that just sounds different from the way people write in your area. One great example of this would be a line like ‘We wish to sell you a great product.’

You should also look for spelling errors, grammar mistakes or inconsistencies. While some fraudulent emails will have minor spelling inconsistencies, others will spell common words wrong. If you see mistakes like ‘our product are a great deals’, this should raise a warning flag.

Spelling and grammar errors are a part of business communication, so don’t expect a perfect email from all companies, especially if you see that the company is located overseas. It’s the emails with mistakes supposedly coming from companies in your area that should really raise alarm.

The sender asks for money or passwords
It’s kind of an unwritten rule that when sending out emails you never ask for a person’s credit card number or account passwords. Banks, large companies and many social networks will never ask you for passwords or account information, credit card numbers, pin codes, etc of any kind over email. If you notice that an email selling something asks for you to reply with a credit card details so you can make a purchase, it’s best to delete the email as it’s likely a fraud.

Email fraud is a big deal, and unfortunately it will likely become even more common in the near future. This means you should be able to spot potentially fraudulent emails. If you think an email is a scam, it’s best to just delete it immediately. Don’t respond or forward it to colleagues or employees. If you need to let people know, write another email that describes the suspected email but has no links. You can also forward a screenshot to your colleagues or friends to illustrate the scam.

Looking for more ways you can protect your company? Contact us today. We can work with you to develop a security system that will meet your needs.

Published with permission from TechAdvisory.org. Source.

Topic Security
April 10th, 2013

SocialMedia_April09_ASocial media has been around, in one form or another, for more or less a decade now. It’s kind of hard to believe the change it has brought, some even find it hard to live without. While many services have come and gone, there are a few that have real staying power. The newest being Pinterest, which has recently been redesigned. This redesign also introduces two new features businesses could benefit from.

Here’s a brief overview of the new features introduced with Pinterest’s recent layout changes.

How to get the new layout

Before you can use these features, it would be a good idea to upgrade to the new layout. While, like other social media services, this will be happening automatically over time. Unlike other platforms, the new layout is available for all users to switch to when they feel ready, however when you switch to the new layout, you will not be able to go back to the old one. Here’s how you can switch:

  1. Log in to Pinterest.
  2. Hover your mouse over your profile/business name at the top-right of your profile.
  3. Click Switch to the New Look.
  4. Select Get it Now. Note: If you press this, you likely won’t be able to switch back to the old layout.
  5. Press Okay from the Welcome to your new look! pop-up window.

When the new layout loads, you’ll notice that the pins are bigger, the category button has been moved to the left side of the profile beside the Search bar. You’ll also notice that the comment button has been moved from the pins, you can access it by clicking on the image. On top of cosmetic changes, two useful functions that businesses will find beneficial.

Discovery

Now, when you look at an individual pin (click on the image), you will notice a number of changes.

  • You can see all pins on the same board.
  • You’ll also see pins from the same website. For example if you pin something from a restaurant, you’ll now see similar pins from the same website.
  • Most importantly, you’ll now be able to see what other people have pinned along with the same image.

This will make it easier for users to discover what other people are pinning. For your business this means potentially higher exposure. Think of this as something similar to the way Facebook works: If a person likes you, the chances of this like showing on their friend’s profile, and that friend visiting your Page is higher. It’s kind of like easy brand exposure.

Analytics

Arguably the most useful feature added recently is Pinterest Analytics, which allows you to see if your pins are being clicked on or shared, and the general success of your activities. This will go a long way in helping you determine the overall success of your Pinterest oriented efforts.

The main caveat with this is that your profile/business’s website needs to be verified and connected with your profile. If you have an unofficial Pinterest account, you can change it to a business one by:

  1. Logging into your Pinterest account and going to business.pinterest.com.
  2. Pressing Convert your existing account and choose your type of business.
  3. Entering the relevant account information like the name of your business, address and website.
  4. Agreeing to the new Terms of Service.

If you would like to have a new username or account simply go to http://business.pinterest.com/ and press Join as a Business. You will be asked to set your account information, username, etc. You will need to verify your account which will involve you having to download a file and upload it to the server that hosts your website. We, or your web hoster can help you with that.

After your account is verified, you will notice that if you hover your mouse over your account name a drop-down list should pop up with Analytics being about half way down. Click on that to be taken to the section.

This section will display a bunch of graphs including:

  • The number of daily pins and pinners on your site.
  • The number of re-pins you have done.
  • How many times your content has been repinned.
  • The number of clicks and website visits.
  • The most clicked and repinned pins.
  • The number of times your pins have been seen.

Overall, Analytics is a useful tool that will give you a clear picture of what is working and what isn’t. If you pinned a picture of a dog and noticed that it got zero pins while another got hundreds, it may be a good idea to create/look for more similar content.

If you are looking to integrate Pinterest into your business’s social media strategy or would like or learn more about how to use the service, please contact us today.

 

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 4th, 2013

Security_April03_AComputers, while used in nearly every office, still mystify the vast majority of users. Sure they know how to operate one, but when it comes to ideas like the Internet and viruses, malware, trojans, etc. most people are lost. This is largely because of the large number of myths and lies about things like viruses, it's hard to know what is fact or fiction.

Here are five common myths about viruses that confuse people, and the truths associated with them. Before we delve deeper it would be a good idea to explain what a virus is.

A virus is a computer program that infects a computer and can generally copy itself and infect other computers. Most viruses aim to cause havoc by either deleting important files or rendering a computer inoperable. Most viruses have to be installed by the user, and usually come hidden as programs, browser plugins, etc.

You may hear the term malware used interchangeably with virus. Malware is short for malicious software and is more of an umbrella term that covers any software that aims to cause harm. A virus is simply a type of malware.

Myth 1: Error messages = virus A common thought many have when their computer shows an error message is that they must have a virus. In truth, bugs in the software, a faulty hard drive, memory or even issues with your virus scanner are more likely the cause. The same goes with if your computer crashes, it likely could be because of something other than a virus.

When you do see error messages, or your computer crashes while trying to run a program or open a file, you should scan for viruses, just to rule it out.

Myth 2: Computers can infect themselves It's not uncommon to have clients bring their computers to a techie exclaiming that a virus has magically appeared on the system all by itself. Despite what some may believe, viruses cannot infect computers by themselves. Users have to physically open an infected program, or visit a site that hosts the virus and download it.

To minimize the chance of being infected you should steer clear of any adult oriented sites - they are often loaded with viruses, torrent sites, etc. A good rule of thumb is: If the site has illegal or 'adult' content, it likely has viruses that can and will infect your system if visited, or files downloaded from there.

Myth 3: Only PCs can get viruses If you read the news, you likely know that many of the big viruses and malware infect mostly systems running Windows. This has led users to believe that other systems like Apple's OS X are virus free.

The truth of the matter is: All systems could be infected by a virus, it's just that the vast majority of them are written to target Windows machines. This is because most computers run Windows. That being said, there is an increasing number of threats to OS X and Linux, as these systems are becoming more popular. If this trend keeps up, we will see an exponential rise in the number of viruses infecting these systems.

Myth 4: If I reinstall Windows and copy all my old files over, I'll be ok Some believe that if their system has been infected, they can simply copy their files onto a hard drive, or backup solution, reinstall Windows and then copy their files back and the virus will be gone.

To be honest, wiping your hard drive and reinstalling Windows will normally get rid of any viruses. However, if the virus is in the files you backed up, your computer will be infected when you move the files back and open them. The key here is that if your system is infected, you need to scan the files and remove the virus before you put them back onto your system.

Myth 5: Firewalls protect networks from viruses Windows comes with a firewall built into the OS, and many users have been somewhat misled as to what it actually does, and that firewalls can protect from viruses. That's actually a half truth. Firewalls are actually for network traffic, their main job is to keep networks and computers connected to the network secure; they don't scan for viruses.

Where they could help is if a virus is sending data to a computer outside of your network. In theory, a firewall will pick up this traffic and alert you to it, or stop the flow of data outright. Some of the bigger viruses actually turn off the firewall, rendering your whole network open to malware attacks.

What can I do? There are many things you can do to minimize the chances of infection. The most important is to install a virus scanner on all of your systems, keep it up to date and run it regularly. But a defensive strategy like this isn't enough, you need to be proactive by:

  • Not installing programs from sources you don't know or trust
  • Being weary of any program that asks you for your password
  • Not installing any browser add-ons or plugins suggested by websites. Instead, download them from the browser's app store, or the developer's website.
If you are worried about the security of your systems and network, call us today. Our team of security experts can work with you to provide a plan that will meet your needs.
Published with permission from TechAdvisory.org. Source.

Topic Security