Tag: tiktok

  • Children and online safety, how the issue with Roblox highlights the need for more oversight into online services aimed at kids

    Children and online safety, how the issue with Roblox highlights the need for more oversight into online services aimed at kids

    With over a billion registered users (and 380 million active users as of 2024), Roblox propelled itself into the internet zeitgeist in 2006. Its blocky figures and endless options when it came to users customizing games and worlds to fit their imagination was particularly enticing to its core user base which is mostly comprised of children and teens.

    The game has faced controversy in the past, particularly with it’s paid-for currency system “Robux” with a class action lawsuit settled for $10 million in the form of refunds for users that felt ripped off by the online purchases made in the game and many instances of parents noticing their children had made purchases without their consent. Which to be clear is not the fault of the company but highlights the “pay to play” nature of some online platforms even those with a younger user base.

    However, they’ve been in the news recently for much darker allegations. It’s come to light that there are issues with the online platforms moderation when it comes to conversations being had with underaged users and the adults that also frequent the platform.

    Multiple lawsuits have been filed in multiple states alleging Roblox did not go far enough when it comes to protecting its underaged users from predators, with many instances coming to light of an adult engaging with a child online and luring that child to a real-life location where they were harmed.

    Concerned parents want to know what steps are being taken to ensure their children are not being “groomed” in a game that they believed was a safe space and child centric. The company has responded by denying the allegations but also announcing several new features aimed at combating “child endangerment conversations”. This includes using AI to verify conversations for malfeasance and doing more to verify users ages and separate or restrict conversations between adult and underage users.

    It is a mistake, in our opinion, to believe that any online space does not require a parent’s consistent oversight. YouTube’s platform for kids dubbed appropriately “YouTube Kids” made news for the creepy videos that proliferated channels hidden amongst benign children’s programming such as streams of Peppa Pig.

    TikTok, SnapChat and Facebook have also faced lawsuits over not protecting children from predators or having “addictive designs” that kept teens in particular looped into negative cycles involving self-harm or extreme content.

    We don’t believe there’s any online platform where a child should be left unattended, but there are steps you can take to make the internet safer for your children (after all, in today’s digital world avoiding it is difficult to impossible).

    Here are four practical steps parents can take to help protect their children online:

    1. Set Clear Rules and Expectations
      Establish age-appropriate guidelines for internet use. This can include setting screen time limits, deciding which apps and websites are allowed, and agreeing on times when devices must be put away (e.g., during meals or bedtime). Having open conversations about why these rules exist makes kids more likely to follow them.
    1. Use Parental Controls and Privacy Settings
      Take advantage of built-in parental controls on devices, browsers, and apps. These can help block inappropriate content, set time limits, and monitor activity. Make sure your child’s social media accounts are set to private, and review app permissions so personal information isn’t overshared.
    1. Teach Safe Online Behavior
      Educate children about not sharing personal details (like home address, school name, or phone number), being cautious about online friendships, and never meeting strangers in person. Encourage them to think critically about what they post, remind them that once something is online, it’s hard to fully remove.
    1. Stay Involved and Encourage Communication
      Keep an open line of communication so your child feels comfortable coming to you if they encounter something suspicious, scary, or uncomfortable online. Show interest in the games, apps, or websites they use, and when possible, spend time exploring the digital world together.

    At Valley Techlogic we believe in making the online world a safer place, including for the businesses we support and our clients. We will be posting free Back-To-School online safety tips on our Facebook and LinkedIn profiles for the month of September.

    If you’re California local and looking for IT support for your business, you can also learn more about our services through a free consultation today.

    Looking for more to read? We suggest these other articles from our site.

    This article was powered by Valley Techlogic, leading provider of trouble free IT services for businesses in California including Merced, Fresno, Stockton & More. You can find more information at https://www.valleytechlogic.com/ or on Facebook at https://www.facebook.com/valleytechlogic/ . Follow us on X at https://x.com/valleytechlogic and LinkedIn at https://www.linkedin.com/company/valley-techlogic-inc/.

  • Top 10 Tips for Managing Your Social Media Presence

    Top 10 Tips for Managing Your Social Media Presence

    As a technology service provider, we don’t think it’s much of a leap to weigh in on the topic of social media, there are many technical aspects that come with managing your business’s presence on all the various social media platforms. You may be asking yourself if it’s worth the effort or which ones would be the best fit for your business – or even how to go about setting them up in the first place.

    We have to be honest that we’re somewhat “green” to this space ourselves, having only dived into it within the last year in earnest. However, I think this gives us a unique perspective as we’re not claiming to be experts. We use and have grown within the social media space this year and these are our tips for getting started.

    1. Claim Your Business. Whether you plan to move forward with a platform or not, we recommend claiming your business identity on as many of the networks as you can, by doing this you can ensure your business name is not taken by someone else later on.
    2. Start And/Or Finish Filling Out Google My Business. While not a social media account per se, Google My Business is a crucial advertising tool that allows visitors to reach not only your website but also all of your social media accounts through a Google search. It is important to maintain this account with valid information.
    3. Fully Fill Out Your Profile Pages. As with Google My Business, it’s important to fully establish the profile before jumping into posting content. The more information about your business you can provide the better.
    4. Decide Which Platforms to Focus Your Efforts. Not every platform is a good fit for every business, you need to go to where your customers are. We recommend LinkedIn and Facebook as good places to start but depending on your business sector platforms such as Instagram or Twitter may net you a good response as well. Even TikTok may be worth the effort for your business depending on your overall audience.
    5. Post Regularly. You should set a schedule and stick to it when it comes to sharing content on social media, these platforms reward regular activity by focusing more eyes (and potential customers) at business’s who utilize their platforms consistently.
    6. Share Things About Your Business. Customers like to get an “inside look” into the inner workings of the business’s they’re thinking about engaging with, especially in the business-to-business sector. Share things like company events and photos to engage with your audience on a personal level.
    7. Share Custom Content. Another idea for content is to share things you make or blogs you post. Both Google and the social media platforms reward custom made content.
    8. Invite People You Know to Like Your Page. When first starting out it’s a good idea to invite customers and colleagues to like your social media pages, this allows them to receive the updates you post and helps you begin building an audience.
    9. Consider Paid Activity. We don’t suggest trying this off the bat but once your page is somewhat established, you might consider paid ads through these platforms to drive the content you’re creating and sharing to an even wider audience.
    10. Engage With Your Audience. Our final tip is just to remind you to always engage with your audience, responding to comments not only lets you form a connection with potential clients but it also shows that your business is proactive and responsive.

    We also found this article on Facebook statistics really helpful when it comes to evaluating Facebook in particular. Facebook falls just behind YouTube and Google on having the most web traffic, but that’s still hundreds of millions of users.

    One bonus tip, many of us don’t consider YouTube to be a social media application, but it really is. Not only can you connect with your audience on a personal level through video, it’s also connected to Google as they own it. Building up a business YouTube account can also lead to more traffic from Google.

    We hope these tips help with getting started in social media, while outside our normal scope if your business would like advice on this topic or on any of regular service topics feel free to reach out.

    Looking for more to read? We suggest these tech articles from the last week.

    This article was powered by Valley TechLogic, an IT provider in Atwater, CA. You can find more information at https://www.valleytechlogic.com/ or on Facebook at https://www.facebook.com/valleytechlogic/ . Follow us on Twitter at https://x.com/valleytechlogic.