Tag: google search

  • Agentic search? Google’s annual conference I/O revealed new features coming to search, and how your personal data may integrate into it

    Agentic search? Google’s annual conference I/O revealed new features coming to search, and how your personal data may integrate into it

    Google’s annual conference I/O (which stands for In/Out) for developers just ended a couple of days ago and with it came a swath of updates meant to get developers excited in the tech that the company will be bringing forth in the near future. AI of course took the main stage and was heavily featured, but the most notable items probably came from the changes to Google’s flagship product, their search engine.

    The word agentic when it comes to AI is tossed around a lot, but what do we really mean when we say agentic will be coming to Google search? Agentic means “someone or something that achieves outcomes independently” and thus far, that’s not something most AI tools are capable. Until the user is there entering a prompt the AI agent or tool is essentially dormant, waiting in limbo to be summoned for a task or query.

    Google and the other tech behemoths in the space would like to change that, instead of waiting for you to ask, Google plans to introduce the ability to have a search that’s ongoing and happening in the background. If you want to stay on top of your favorite teams stats for the season, or to get an update when stocks you have invested in have a major change, you can set up a search that will continuously run and provide updates as they become available.

    For those who like to stay up to date at every moment on their topics of interest this is an intriguing switch from the usual paradigm from “searcher” to just “scanner”, allowing you to catch up with all of your interests over your morning coffee without having to lift a finger. For others, it might be information overload.

    Google is dubbing this feature “Information Agents” and it will be available to Pro & Ultra subscribers as early as this summer. The agents will also be able to do things like scan for tickets to a concert you have been wanting to attend and purchase them automatically when they become available, it can also book services like home repair or pet care on your behalf. In a nutshell, these agents are meant to simplify your day to day and have your tech doing more while you have to engage with the minutiae of everyday life less.

    Not everyone would like to have things removed from their direct – and sole – oversight, however. As with the ChatGPT Finance announcement, some users are skeptical about allowing AI and the companies that back it such a deep and personal look into their private data. To be completely independent of the user Google has said their AI agents may review your emails, calendar events and more so it can make decisions on your behalf. The trade of convenience for privacy may be too much for some users to tolerate.

    Other announcements at I/O included was the immediate release of Gemini 3.5 which included a UI re-design and changes to the chat bot, including more voice options. Another change coming to search is also the ability to have more contextual answers, for example if you ask it about a specific Monet painting it may just show you an image of the painting rather than a text description.

    It should also be noted the news of Google’s sweeping investments in AI also came as Google quietly removed their commitments to reversing climate change, including removing the “net-zero carbon goal” from their website. As has been made abundantly clear, AI progress and climate sustainability are opposing viewpoints at the moment.

    Regardless of how you feel about AI, it is here to stay and businesses that can take advantage of emerging updates and deploy them within their business strategically will be ahead of the game. Valley Techlogic can help you with AI strategies and safe AI deployments that will set your business ahead of the competition, learn more today with a consultation.

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