Tag: data brokers

  • On average, your information is shared 747 times a day according to a new study

    On average, your information is shared 747 times a day according to a new study

    We touched on data brokers and how they buy and sell your data in a previous article, but in an eye opening new study from the Irish Council for Civil Liberties (ICCL) they found that for US-based users their information is shared online with for marketing purposes on average 747 times per day.

    That means about 31 times an hour or once every two minutes your information is being sold or traded for marketing purposes so corporations can make an educated guess as to your buying habits when serving you advertising.

    The study used data from a 30-day feed from Google which can be accessed by industry specific entities but is not made available to the public. While the study was aimed at European internet users, who on average have their information shared 376 times per day, the figures they discovered are startling no matter where you happen to reside.

    The ICCL is pursuing legal action against online ad agencies, describing the real-time bidding (RTB) that’s occurring as a massive data breach and a violation of European data protection laws.

    There are a mishmash of laws aimed at protecting US consumers from having their information sold for online marketing purposes, however with no single comprehensive federal law in place any consumer looking to find recourse if they feel their data has been used illicitly will discover they have an uphill battle ahead of them.

    We all skim the lengthy TOS found when signing up for a service, while putting it out of mind that the cost of many “free” services in our data, but what if the data that’s being sold goes beyond what you’re posting on social media or what you purchased from an online retailer recently?

    With data breaches being a regular occurrence, you may not even be voluntarily opting-in to sharing the information that’s currently being traded about you on the internet and it may go beyond what you would want to have shared.

    Even your private medical data can be up for grabs and being sold by data brokers, for example every year Pfizer spends $12 million buying anonymized data for marketing purposes.

    So as with our article on data brokers we want to give you some tools to protect yourself and protect your data while using the internet. This time we want to give you 3 helpful ideas that will help you discover what’s out there already and how to close the gaps:

    1. Google Alerts : Create alerts with things like your name or social media handle, that way if you’re being mentioned on the internet, you’re instantly alerted to it.
    2. HaveIBeenPwned : You can use this site to see if your email or phone number have been involved in a breach and whether it would be a good idea to update or change that information.
    3. Credit Monitoring: While we don’t want to recommend a specific site as this choice can be somewhat personal, we think credit monitoring is a good idea for everyone these days. It’s so ubiquitous now that even your bank or credit card companies you already use probably have it built into their website.

    Opt out of targeted marketing

    You also can “opt out” of personalized marketing with your Google account, while that won’t stop your information from being shared and used to try and market it to you with, it will at least make it so those ads aren’t reaching you as often. You may also be shocked to learn what they’ve already compiled about your interests.

    List of interests
    The lists that are compiled on your interests can be quite comprehensive.

    Google Isn’t the only one who offers this option, iPhone users can also opt out as well as users of social media sites such as Facebook and Instagram.

    Concerns over data protection aren’t limited to just consumers, businesses should also take steps to protect their data and that of their employees. If you’d like to learn how Valley Techlogic can help you secure your data learn more with a quick consultation.

    Looking for more to read? We suggest these other articles from our site.

    This article was powered by Valley TechLogic, an IT service provider in Atwater, CA. You can find more information at https://www.valleytechlogic.com/ or on Facebook at https://www.facebook.com/valleytechlogic/ . Follow us on Twitter at https://x.com/valleytechlogic.

  • When the business is you, how data brokers create and sell detailed information based on your browsing history

    When the business is you, how data brokers create and sell detailed information based on your browsing history

    This week, John Oliver of “Last Week Tonight with John Oliver” aired an eye-opening segment on the world of data brokers and how easy it is to create a very detailed profile about an individual simply from their online browsing history. We suggest watching that segment (which can be found on YouTube) but we also wanted to touch base on this topic ourselves and explain what happens, why this happens, and what you can do to browse safely (and privately) online.

    There are really five clear ways data brokers capture your information online. The first is browser cookies. A cookie is a piece of information that a website stores on your device that it can than retrieve at a later time. Most websites you visit now ask you to give them permission to store cookies and most of us do so without thinking about it because the process of declining can be complicated (or perhaps you won’t be allowed on the site without doing so).

    Data brokers both buy these cookies and also place cookies on your devices themselves, which allows them to offer you highly targeted advertising. We have two solutions to this once, Chrome and Firefox both have “Do Not Track” options which will not allow the cookies to track you from site to site. There’s also a browser extension called Ghostery which gives you the option of blocking trackers.

    The second way data brokers are able to obtain information about you is through mobile applications. Many mobile applications that are “free” are not really free, you’re paying for them through the wealth of information that’s gained about you, such as your GPS data or even your private pictures and videos on your device (as many of these applications ask for “permission” for every service on your phone).

    The solution to this one is to always research the applications you download on your phone, and never give them more permissions than they need. That “white noise” application you downloaded does not need permission to your location data for instance.

    The third way may seem obvious if you stop to think about it, social media. Data brokers will scrape social media sites for information about you to “complete” their profiles on you. The easiest way to combat this is to think twice about what you’re sharing online, information such as your birthdate or where you work not only put you at risk for receiving very targeted spam – it’s also a cyber security hazard.

    The fourth way is just public records. Court documents, census data, property records, vehicle registration records, marriage and divorce records are all public and all available to data brokers at their leisure. The best way to combat this one is to address the other ones we’ve mentioned so they cannot use this information combined with the above to create a highly detailed information package on you (a singular piece of data is less useful than a full picture). You can also sign up for alerts from Google so if your name is mentioned on the web you’ll be notified.

    The fifth way may surprise you, but it’s your credit card company. Data brokers are able to buy your “anonymized” credit card data directly from your credit card company. They can then combine this data with receipts they may have accessed in other ways and your social media posts “Look at what I just bought!” and voila, data brokers now know how you’re spending your money (and what they should try to sell you next).

    There Isn’t a good way to combat the last one and it illustrates the point the best, we need more restrictions on how our data is used and who is allowed to collect it. Some states are leading the way with this, such as the California Consumer Privacy Act (CCPA) which gives consumers more control over their online data (and the ability to remove it).

    We’ve created this chart to give you five things you can do RIGHT NOW to protect your privacy online.

    Small Version of The Privacy Tips Chart
    Click to grab the full size version.

    While there are steps we can take to protect ourselves, more needs to be done to protect our privacy as we browse online. Privacy is also a concern for business owners and the businesses they run, if you would like to learn more about how Valley Techlogic can help schedule a consultation today.

    Looking for more to read? We suggest these other articles from our site.

    This article was powered by Valley TechLogic, an IT service provider in Atwater, CA. You can find more information at https://www.valleytechlogic.com/ or on Facebook at https://www.facebook.com/valleytechlogic/ . Follow us on Twitter at https://x.com/valleytechlogic.