Apple releases their new M4 chip and it’s getting rave reviews, also considering the benefits of Apple vs Microsoft for your office

Apple releases their new M4 chip and it’s getting rave reviews, also considering the benefits of Apple vs Microsoft for your office

As a Microsoft partner we have to be honest, we don’t usually recommend Apple products to our clients. For us as an IT service provider the more cohesive a client’s hardware stack is the easier it is for us to recommend a concentric approach to your services. When all devices are from the same vendor and of a similar age and specifications you can take the same approach to managing them across the board.

However, that ease is only slightly advantageous on our end, the truth is it’s better to meet a clients needs for supplying their employees with the right device for their workflow than trying to have everyone on the same type of device across the board just to make managing them slightly easier.

For some businesses that means having more powerful devices for certain admin employees with a heavy workflow, having tiny devices for interns and those who aren’t using a computer very often, laptops for those on the go very frequently, and Apple products for those who depend on certain Apple software to do their day-to-day job (often those in creative fields) or those who just prefer the Apple UI to the Windows UI.

With the roll out of this new M4 chip we will see broader applications for those who need a small device that still packs a big punch, while it’s currently only available on the iPad we are certain we will see lighter, faster laptops sporting this new chip soon.

The benchmarks currently available for this chip are impressive as well, with it coming in at being a 50% increase in performance over their M2 chips and outpacing Intel’s own current top CPU, the Intel Core Ultra 7 155H while using only one fourth of the power according to reports.

So not only will the devices sporting this chip be faster, but they will also likely have improved battery life over the competition as well.

Of course, price is another consideration especially when trying to budget for an office, with the 11-inch iPad coming in at a starting price of $999 we anticipate laptops using this new technology will be on the spendy side as well. This is of course not unheard of when buying new tech though and something we often see with new graphics cards, new CPU’s from other makers, etc. If you want the latest in greatest in technology, you will have to be prepared to pay for it.

According to Bloomberg reporter Mark Gurman, the first M4 MacBook Pro could launch around the end of 2024. He anticipates we won’t see a full roll out of the new product line until early 2025.

If outfitting your office with devices that meet your employee’s needs, upgrading older devices, or just evaluating your hardware stack is something you’re considering, Valley Techlogic is able to help.

As you can see, procurement assistance is one of the services we offer to our customers at no additional cost. Reach out today and learn more about how we can assist you in bringing your office into greater technological productivity in 2024.

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This article was powered by Valley Techlogic, an IT service provider in Atwater, CA. You can find more information at https://www.valleytechlogic.com/ or on Facebook at https://www.facebook.com/valleytechlogic/ . Follow us on Twitter at https://x.com/valleytechlogic.