Tag: tech and the holidays

  • 5 Holiday Tips for Your E-Commerce Business and 5 for Everyone Else

    5 Holiday Tips for Your E-Commerce Business and 5 for Everyone Else

    It doesn’t matter which e-commerce sector you’re in, the holiday time period is always a big opportunity to increase that year’s sales before the New Year rolls in.

    With online shopping growing in popularity year over year there are specific ways to capture more of that online market – especially around the holidays.

    Here are 10 tips for improving your sales during the holiday season (including 5 that apply to all types of business):

    1. Step up your social media game. Anecdotal evidence from us, when we went from posting inconsistently 3-4 times a week to posting consistently 4-5 times a week our impressions didn’t just go up, they doubled. The holidays are a great time to post more updates about your business on your social media platforms.
    2. Make sure your contact information is rock solid. It would be a tragedy to see sales calls go unanswered, make sure the contact information on your website it up to date and your sales people are ready to answer those calls.
    3. Make sure your website it mobile friendly. This may be a tough one to knock out this year if you haven’t done it yet, but having a mobile friendly website is a must have in 2023. Google even offers a free tool for testing if your website is mobile friendly here.
    4. Release holiday ads. During the holiday season your same old ads may not perform as well as a holiday themed one would as people look for those familiar colors and settings (red and green, blue and white, snow and Christmas trees).
    5. Take advantage of marketing automation. Facebook for example lets you schedule posts and you can update your Google advertising with your holiday messaging and let it run.
    6. If you plan on conducting a big sale, make sure your website is ready for it. If you’re planning on running any holiday “one day sales” make sure your website can handle the potential increased traffic or there’s a game plan in place for if it goes down so you don’t lose your momentum. You can check on your current page speeds with this other Google tool here.
    7. Have a chatbot available. You might get the same questions repeatedly, having an automated chatbot that can answer those questions with the same feel as a sales representative could increase your sales.
    8. Improve your holiday key words ahead of time. If you’re an apparel company for example peppering “holiday themed apparel” or “Chrstimas outfits” into your SEO keyword efforts is a good idea leading up to the holiday season.
    9. Have a holiday themed front page. We’ve talked about having holiday themed ads and social media posts but you should also “dress up” your front page temporarily to clue buyers in that you’re ready for the season. Many website providers have the option of changing out a front page temporarily so you can easily switch it back when the season is over.
    10. Make sure your buyers know any email marketing is from you. Phishing scams also increase in the holidays, having ways for a buyer to tell emails sales are from your company and not from a scammer is key. Mirror any sales you have directly on your website as well.

    Speaking of holiday phishing scams, here is an infographic on avoiding holiday scams:

    Click to grab the full size version.

    Whether your business is e-commerce or something else entirely, Valley Techlogic can assist with your technology needs in 2023. We have our own holiday sale going on now that will even save your company money on IT support in the new year. Reach out today to learn more!

    Looking for more to read? We suggest these other articles from our site.

    This article was powered by Valley Techlogic, an IT service provider in Atwater, CA. You can find more information at https://www.valleytechlogic.com/ or on Facebook at https://www.facebook.com/valleytechlogic/ . Follow us on Twitter at https://x.com/valleytechlogic.

  • High Tech Holidays – Five Ways Technology Can Make Your Holiday Season Easier

    High Tech Holidays – Five Ways Technology Can Make Your Holiday Season Easier

    We’re right in the middle of the holiday season right now, and we thought the best gift we could give to you (our readers) is some advice straight from the tech experts on how to use technology to make your holiday season easier.

    We have five tips to utilize technology for an efficient and fun holiday season.

    1. Long Distance Calls Don’t Have to Be Expensive: If your phone is stuck in the past make it your New Years resolution to change that. VoIP for home and businesses will save you money on traditional telecom costs, even when Aunt Brenda talks your ear off.
    2. Utilize The Cloud for All Those Photos and Christmas Cards: Skip hauling boxes of cards and photos up to the attic after the holiday season, scan and store those precious memories digitally in the cloud. Bonus, you never have to worry about a roof leak or other disaster ruining them.
    3. Designate a Network for Your Guests: For modern routers, giving out your Wi-Fi password to all your guests is no longer needed. You can activate a “Guest Network” in your router settings with its own password and name, and then turn it off when everyone goes home. You can even give your temporary network holiday themed names like “Winter WonderLAN” or “FalalaLAN”.
    4. Flying? Use a Fare Tracker: If your flight plans can be somewhat flexible, utilizing online fare trackers will be your best bet in saving you a lot of money this holiday season. They will help you figure out when the best time to purchase those tickets is. In the same vein, you can utilize price trackers for gifts you purchase online too.
    5. Get a Head Start on New Year’s Resolutions – Tech Edition: Another thing to consider is making some good tech hygiene a part of your New Year’s resolution. While you make changes in 2022 to make yourself healthier and happier, make your devices healthier too by keeping them up to date with security patches and updates (especially with vulnerabilities such as Log4J running amok).

    We hope these tips help you have a happy holiday at home. For your business, the holidays may represent a time of stress as you wonder if you’ll have coverage for the technology in your business or if your current service provider will be available to take your calls and service requests.

    At Valley Techlogic, we are dedicated to our customers success. We offer after hours, weekend and holiday support – usually at no additional cost for customers who have one of our service plans. Also, for the rest of December we’re offering one month FREE to new customers.

    To learn more about the kind of benefits you receive as a Valley Techlogic customer, we’ve created this chart:

    Click to see the full size version.

    As you can see, all of your preventative maintenance is covered under a Valley Techlogic service plan. This may even free up time for you if you’re a business owner who’s been handling a lot of these items yourself, which during the holiday season is invaluable. If you’d like to learn more schedule a quick consultation with us today. Happy Holidays!

    Looking for more to read? We suggest these other articles from our site.

    This article was powered by Valley TechLogic, IT service provider in Atwater, CA. You can find more information at https://www.valleytechlogic.com/ or on Facebook at https://www.facebook.com/valleytechlogic/ . Follow us on Twitter at https://x.com/valleytechlogic.