As a technology service provider, we don’t think it’s much of a leap to weigh in on the topic of social media, there are many technical aspects that come with managing your business’s presence on all the various social media platforms. You may be asking yourself if it’s worth the effort or which ones would be the best fit for your business – or even how to go about setting them up in the first place.
We have to be honest that we’re somewhat “green” to this space ourselves, having only dived into it within the last year in earnest. However, I think this gives us a unique perspective as we’re not claiming to be experts. We use and have grown within the social media space this year and these are our tips for getting started.
- Claim Your Business. Whether you plan to move forward with a platform or not, we recommend claiming your business identity on as many of the networks as you can, by doing this you can ensure your business name is not taken by someone else later on.
- Start And/Or Finish Filling Out Google My Business. While not a social media account per se, Google My Business is a crucial advertising tool that allows visitors to reach not only your website but also all of your social media accounts through a Google search. It is important to maintain this account with valid information.
- Fully Fill Out Your Profile Pages. As with Google My Business, it’s important to fully establish the profile before jumping into posting content. The more information about your business you can provide the better.
- Decide Which Platforms to Focus Your Efforts. Not every platform is a good fit for every business, you need to go to where your customers are. We recommend LinkedIn and Facebook as good places to start but depending on your business sector platforms such as Instagram or Twitter may net you a good response as well. Even TikTok may be worth the effort for your business depending on your overall audience.
- Post Regularly. You should set a schedule and stick to it when it comes to sharing content on social media, these platforms reward regular activity by focusing more eyes (and potential customers) at business’s who utilize their platforms consistently.
- Share Things About Your Business. Customers like to get an “inside look” into the inner workings of the business’s they’re thinking about engaging with, especially in the business-to-business sector. Share things like company events and photos to engage with your audience on a personal level.
- Share Custom Content. Another idea for content is to share things you make or blogs you post. Both Google and the social media platforms reward custom made content.
- Invite People You Know to Like Your Page. When first starting out it’s a good idea to invite customers and colleagues to like your social media pages, this allows them to receive the updates you post and helps you begin building an audience.
- Consider Paid Activity. We don’t suggest trying this off the bat but once your page is somewhat established, you might consider paid ads through these platforms to drive the content you’re creating and sharing to an even wider audience.
- Engage With Your Audience. Our final tip is just to remind you to always engage with your audience, responding to comments not only lets you form a connection with potential clients but it also shows that your business is proactive and responsive.
We also found this article on Facebook statistics really helpful when it comes to evaluating Facebook in particular. Facebook falls just behind YouTube and Google on having the most web traffic, but that's still hundreds of millions of users.
One bonus tip, many of us don't consider YouTube to be a social media application, but it really is. Not only can you connect with your audience on a personal level through video, it's also connected to Google as they own it. Building up a business YouTube account can also lead to more traffic from Google.
We hope these tips help with getting started in social media, while outside our normal scope if your business would like advice on this topic or on any of regular service topics feel free to reach out.
Looking for more to read? We suggest these tech articles from the last week.
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Tech Tent: Apple’s ad-tracking bombshell - BBC
- Facebook, YouTube, Twitter execs grilled by senators over addictive nature of their apps - CNBC
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What's an NFT? Behind the boom for digital collectibles - NBC
- ‘Deepfake’ that supposedly fooled European politicians was just a look-alike, say pranksters - The Verge
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Amazon plans to raise wages for 500,000 workers - CNN
This article was powered by Valley TechLogic, an IT provider in Atwater, CA. You can find more information at https://www.valleytechlogic.com/ or on Facebook at https://www.facebook.com/valleytechlogic/ . Follow us on Twitter at https://x.com/valleytechlogic.
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