Technology Planning for 2025: Five Items to Focus on to Grow Your Business in the New Year

It’s November and 2025 is just two short months away, we don’t know about you but for us it felt like 2024 flew by and in that time technology planning for our clients has already changed.

For example, 2025 will bring the end-of-life date for Windows 10 which is still dominating the market share of Windows devices at 65%. We have also more clients in introducing AI into their business next year, including taking advantage of Microsoft’s Co-Pilot which works in tandem with their existing Microsoft subscriptions (you can see our latest blog on AI here).

Beyond AI or replacing hardware, what are five ways you can grow your business with technology in 2025? Here’s our suggestions:

1. Implement a Customer Relationship Management (CRM) System
   A CRM platform (e.g., Salesforce, HubSpot or Keap) helps centralize customer interactions, sales data, and service requests, providing valuable insights into customer preferences and buying behavior. By integrating CRM across your sales, marketing, and service teams, you can improve customer retention, streamline communication, and create targeted marketing campaigns that drive growth.
2. Leverage Automation to Streamline Operations
   Automating routine tasks such as invoicing, customer service, and lead generation can free up your team to focus on strategic work. Automation tools like RPA (Robotic Process Automation) and workflow automation software can improve efficiency, reduce human error, and cut costs.
3. Adopt Cloud Solutions for Greater Flexibility and Collaboration
   Cloud-based tools (like Microsoft 365 or Google Workspace) enable teams to collaborate in real-time, regardless of location. They offer flexible storage, data security, and remote access to essential resources, which can increase productivity and support a hybrid workforce.
4. Boost Marketing Reach with Advanced Analytics
   Using data analytics platforms (e.g., Google Analytics 4, Tableau) lets you gain deeper insights into customer behavior, optimize campaigns, and track ROI. Predictive analytics can also help anticipate customer needs, allowing for proactive engagement and more efficient targeting.
5. Invest in Cybersecurity to Build Trust and Prevent Losses
   Protecting sensitive customer and business data is vital. Implementing multi-factor authentication (MFA), endpoint security, and regular audits can reduce the risk of data breaches. Prioritizing cybersecurity can build customer trust, prevent financial losses, and safeguard your company’s reputation.

If you’re looking to increase your technology prowess in 2025, Valley Techlogic is the partner you’re looking for. We stay ahead of advancements in IT to give our customers the best strategic advantage over their competitors. We also have an offer for new customers that you won’t want to miss, see the details below.

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This article was powered by Valley Techlogic, leading provider of trouble free IT services for businesses in California including Merced, Fresno, Stockton & More. You can find more information at https://www.valleytechlogic.com/ or on Facebook at https://www.facebook.com/valleytechlogic/ . Follow us on Twitter at https://x.com/valleytechlogic and LinkedIn at https://www.linkedin.com/company/valley-techlogic-inc/.