AI explained and 4 simple ways to use it in your business

AI explained and 4 simple ways to use it in your business

AI or Artificial Intelligence has been all over the news as online tools have emerged that can do a variety of impressive things in the creative space such as copywriting, writing code, creating videos and images and much more.

On a more technical level, AI is being used in medical applications for assisting doctors during surgeries or identifying suspicious tissue or masses in diagnostic images. The car you drive may be using AI through GPS to help you navigate a safer or more efficient route or for specific vehicles, autonomous driving. Advances in robotics grow via AI input each day, from minute applications such as cleaning robots to complex sensors that take in data and react to it in real time to make equipment used by a wide variety of sectors much safer or more efficient.

Even on your mobile device and computer, AI input is found in abundance. The spam filter in your email? Powered by AI. Face recognition on your phone? That’s also AI.

Our prompt was "Red haired girl sitting at desk with computer and cat."

We’ve found AI tends to have a negative association to it as well however, with some worried it may allow their employer to replace them for a computerized facsimile, some worried about the implications when it comes to privacy and autonomy and others worried on a grander scale what it will mean for humanity if AI ever reaches the level of being truly sentient.

We would like to put some of these fears to bed, in a nutshell AI is exactly what we as a society make of it. When it comes to the creative pieces that have emerged from AI it’s a mistake to believe that those creations were spawned solely via technological input.

In reality AI conjures up images, songs, and video by compiling the vast resource that is available to it via the internet. It takes human creations and fragments them to recreate them into something that matches your text prompt. The stylistic choice, the colors, the layout – all of this is garnered from human ingenuity that is then reiterated for your viewing consumption,via machine learning.

The impressive part of AI is not the end product it provides to you, it is its ability to take so much information and compile it into something even remotely coherent. Even this is not something that’s spawned from the ether but is instead the net result of many decades of talented engineers with one goal in mind – to make many jobs simpler and safer to do.

AI will not replace human ingenuity; it will do as any tool is designed to do – help us do more.

Now that we have hopefully put some of your fears about AI to bed, you may be wondering how you can use AI in your business? Well, we have a few suggestions.

  1. Images. As we showcased above, AI is excellent for creating graphics that match your text input and can add a little bit of context or pizzaz to your designs or documents. Top Recommendation: AI
  2. Social Media Posts. If you own a business, you should ideally be posting to your social media platforms every weekday if possible (or at least three times a week). However, managing to squeeze content creation into your day to day can feel like a major chore. That’s where our top recommendation comes in, Canva allows you to create social media posts quickly and easily resize them for whichever platform you’re on (so you can make one post go further). Top Recommendation: Canva
  3. Editing: Just take a great group photo at work but realize there’s something really distracting in the background? Or maybe the colors are off, or it’s a little blurry? All highly fixable via Adobe Express, and you don’t need to be a graphic design expert. Best of all, it’s free. Top Recommendation: Adobe Express
  4. Text Prompts: While we don’t recommend leaving all of your content writing to AI, it can be a useful tool to help you get started or to help you reword a paragraph to be more persuasive or engaging. Top Recommendation: AnyWord

Of course, it would be remiss of us if we didn’t mention you can get the best of human ingenuity and technological prowess by partnering with a technology service provider like Valley Techlogic. We pride ourselves on being at the forefront of technological innovation, and that includes advancements in AI.

If you would like to learn more about how we can help you navigate this space and utilize automation and AI in your business today, you can schedule a consultation with us here.

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This article was powered by Valley Techlogic, an IT service provider in Atwater, CA. You can find more information at https://www.valleytechlogic.com/ or on Facebook at https://www.facebook.com/valleytechlogic/ . Follow us on Twitter at https://twitter.com/valleytechlogic.