Tag: business tech advice

Reddit experienced a major outage yesterday, and our 5 tips for what to say to customers when your website goes down
Reddit was down for several hours yesterday due to an “internal systems issue”. While the mobile version of the site fluctuated between being semi usable to being completed down, the desktop version was unusable for nearly five hours.

Outages like this that occur to major website are a newsworthy event, as users flock to social media to report the outage and speculate on the cause. A fix was implemented and the site slowly came back up just before 7:30 PM Eastern Standard Time. By the time it was back up it had already been reported on by major tech news sites such as the Verge, Apple Insider, TechCrunch and more.

We’ve discussed outages before on this site because as we just said, they’re newsworthy events, but what about when your company’s website goes down?

It might be less news worthy than Facebook, Reddit, Amazon, Twitter etc. having an outage but depending on the type of business you’re in it may still be noticeable to your customers if your website has a major outage.

When something goes wrong there’s often a knee jerk reaction to move along and pretend it never happened, but outages these days often go hand in hand with cyber threat events and moving along mums the word may leave your customers with the wrong idea (and rightfully concerned).

If you’re in a business sector that saves customer data at all, and there aren’t many that aren’t, it’s always good to be transparent when you have a major outage. Even if your website was down briefly it still might have been noticed by some and it’s best to keep ahead of the rumor mill.

Here are our five tips for what to say to your customers when your website experiences an outage:
1. If the outage is ongoing, update your social media. Customers often look to your social media pages for news about your business and this will be the first place many will check to find out what’s going on. You don’t have to cover everything about the outage, a summary of what’s happening and that you’re aware of it will be enough.
2. Let your customers know how they can reach if you needed (especially if going through your website is how customers usually contact you). Having an email address available specifically for customer concerns is a good idea.
3. Also send an email proactively, especially if the outage extends longer than a day. Not every user will check social media, sending an email covers the rest of your digital bases for letting customers know.
4. Be sure to post an update when the issue is resolved. Again, it’s best to stay ahead of your own narrative for outages within your business, posting an update and a brief description of what the issue was is a good idea.
5. Finally, if your outage was the result of a breach, follow state and country guidelines for notifying customers of any data leaks that may have occurred.
Your business reputation can be affected by major outages, we wrote an article on how to protect your reputation and recover. You can find it here.

Providing advice like this is a service that comes with being a Valley Techlogic customer, here are four other benefits to being a Valley Techlogic customer.

Reach out today to learn more.

Looking for more to read? We suggest these other articles from our site.
This article was powered by Valley Techlogic, an IT service provider in Atwater, CA. You can find more information at https://www.valleytechlogic.com/ or on Facebook at https://www.facebook.com/valleytechlogic/ . Follow us on Twitter at https://x.com/valleytechlogic.
March 17, 2023
5 Holiday Tips for Your E-Commerce Business and 5 for Everyone Else
It doesn’t matter which e-commerce sector you’re in, the holiday time period is always a big opportunity to increase that year’s sales before the New Year rolls in.

With online shopping growing in popularity year over year there are specific ways to capture more of that online market – especially around the holidays.

Here are 10 tips for improving your sales during the holiday season (including 5 that apply to all types of business):
1. Step up your social media game. Anecdotal evidence from us, when we went from posting inconsistently 3-4 times a week to posting consistently 4-5 times a week our impressions didn’t just go up, they doubled. The holidays are a great time to post more updates about your business on your social media platforms.
2. Make sure your contact information is rock solid. It would be a tragedy to see sales calls go unanswered, make sure the contact information on your website it up to date and your sales people are ready to answer those calls.
3. Make sure your website it mobile friendly. This may be a tough one to knock out this year if you haven’t done it yet, but having a mobile friendly website is a must have in 2023. Google even offers a free tool for testing if your website is mobile friendly here.
4. Release holiday ads. During the holiday season your same old ads may not perform as well as a holiday themed one would as people look for those familiar colors and settings (red and green, blue and white, snow and Christmas trees).
5. Take advantage of marketing automation. Facebook for example lets you schedule posts and you can update your Google advertising with your holiday messaging and let it run.
6. If you plan on conducting a big sale, make sure your website is ready for it. If you’re planning on running any holiday “one day sales” make sure your website can handle the potential increased traffic or there’s a game plan in place for if it goes down so you don’t lose your momentum. You can check on your current page speeds with this other Google tool here.
7. Have a chatbot available. You might get the same questions repeatedly, having an automated chatbot that can answer those questions with the same feel as a sales representative could increase your sales.
8. Improve your holiday key words ahead of time. If you’re an apparel company for example peppering “holiday themed apparel” or “Chrstimas outfits” into your SEO keyword efforts is a good idea leading up to the holiday season.
9. Have a holiday themed front page. We’ve talked about having holiday themed ads and social media posts but you should also “dress up” your front page temporarily to clue buyers in that you’re ready for the season. Many website providers have the option of changing out a front page temporarily so you can easily switch it back when the season is over.
10. Make sure your buyers know any email marketing is from you. Phishing scams also increase in the holidays, having ways for a buyer to tell emails sales are from your company and not from a scammer is key. Mirror any sales you have directly on your website as well.
Speaking of holiday phishing scams, here is an infographic on avoiding holiday scams:

Click to grab the full size version.

Whether your business is e-commerce or something else entirely, Valley Techlogic can assist with your technology needs in 2023. We have our own holiday sale going on now that will even save your company money on IT support in the new year. Reach out today to learn more!

Looking for more to read? We suggest these other articles from our site.
This article was powered by Valley Techlogic, an IT service provider in Atwater, CA. You can find more information at https://www.valleytechlogic.com/ or on Facebook at https://www.facebook.com/valleytechlogic/ . Follow us on Twitter at https://x.com/valleytechlogic.
December 22, 2022
5 Tips for Conquering Email Spam (and Phishing) in 2022
We’ve posted on how to spot a phishing email before on this website, but what about just thwarting the attempt before it even reaches your inbox?

Email filtering is a complex topic, too strict and you miss important emails. Too lax, your inbox is flooded with spam and attempts to scam you. At Valley Techlogic, we feel like we have a good regimen for helping our clients get the emails they need and not the ones they don’t.

On top of that, email phishing is STILL the biggest security threat to your business. In 2021, 83% of businesses experienced phishing attack attempts and 15 billion spam emails occur every day.

That’s a lot of attempts to circumvent the security features you have in place within your business, or if you don’t have protections in place (especially highly effective ones like multi-factor authentication) then your business may be a sitting duck. All it takes is one employee clicking on the wrong attachment and you have a major security headache on your hands.

So, to foil those attempts, here are 5 tips for conquering email spam and preventing phishing attempts at the same time:
1. Mark spam as spam. One of the easiest ways to see less spam in your inbox is to mark spam as spam, email filters learn from you what you’re looking to see in your inbox. While the most egregious spam will still be filtered out by your email provider for the most part, for sophisticated spam attempts your assistance helps. This also blocks the sender from sending future attempts.
2. Learn the telltale signs. There 5 easy telltale signs an email is spam or phishing. They are: an unrecognizable sender, requesting personal information, an email that doesn’t match the purported sender, it asks you to take immediate action and/or there are a lot of typos.
3. Enable more advanced privacy settings. Many email providers have privacy and security settings to provide more advanced protection. See our guide below for enabling these settings for Gmail and Outlook.
4. For businesses, don’t go with the obvious choice for email. Many of us use just our first name or our first name and a last initial when creating our work emails, while this helps make our emails more memorable and easier to recite, it also opens us up to spam. If you have a spam problem, it might be best to switch things up in this area.
5. Unsubscribe from mailing lists, especially the ones you didn’t sign up for. Another good way to combat spam in particular is to unsubscribe from mailing lists, there are rules and regulations that say vendors must respect this request or they’re potentially violating their emailing providers terms and conditions.
  Click to view the full size version.
  
  Another way to combat spam and phishing emails is through a tool. There are tools that can be built into your browser or email client, many of them use the SLAM method. With this method they check the sender, the links, the attachments, and the message itself to look for telltale signs it’s a spam or phishing email.
At Valley Techlogic we provide security awareness training – which is another excellent tool for preventing cyberattacks – and an extension for Outlook that includes the training and spam/phishing testing tool right in your inbox to all of our clients.

We can also offer simulated phishing attempts so you will know if anyone in your organization could use additional training on the topic. Schedule a consultation today to learn more about how we can help you with your business’s email related goals.

Looking for more to read? We suggest these other articles from our site.
This article was powered by Valley Techlogic, an IT service provider in Atwater, CA. You can find more information at https://www.valleytechlogic.com/ or on Facebook at https://www.facebook.com/valleytechlogic/ . Follow us on Twitter at https://x.com/valleytechlogic.
July 28, 2022