AI updates for 2024 and what they mean for you, including the addition of multimodal for Google Gemini & ChatGPT and Amazon’s new AI Alexa service

AI updates for 2024 and what they mean for you, including the addition of multimodal for Google Gemini & ChatGPT and Amazon’s new AI Alexa service

AI (Artificial Intelligence) continues to try and proliferate the space in which we live, from innovations aimed at simplifying our work activities and increasing productivity, to enhancements to our devices that will make using AI in our homes more accessible. It’s impossible to ignore that Google, Amazon and other major players in the tech space want to make AI part of our daily lives.

But what does this really mean for you and are the advancements coming to AI in 2024 really going to be useful for the average person? In today’s article we’d like to look at some of the AI announcements that have made major headlines and break down what they mean for you.

Multimodal AI: First of all, what is multimodal AI? Traditionally at the moment you input one type of content request into AI models, such as a text prompt asking for an image or written text, and it provides you with an answer based on the prompt that covers whichever content you requested (IE written OR visual).

With multimodal AI you won’t be limited to one form of output, instead you can enter a prompt that requests a mix of medias, such as a report that includes text AND images that align with the report.

Multimodal AI will pull from several different data inputs to give you a more complete pictures without the need to enter separate prompts for different types of media. Also, because all of this is being processed at the same time you will likely see more cohesive results. Both ChatGPT and Google Gemini have begun to offer a multimodal AI experience and we expect the technology behind this type of AI will continue to improve in the coming months.

AI comes to Amazon’s Alexa: Amazon made the announcement that a subscription based Alexa service will be rolling out sometime this year and will provide a better user experience, with more intuitive answers to questions and a conversational approach to requests to keep up with the current trends (search queries have become more conversational overall and it’s largely attributed to AI).

Pricing has yet to be announced but Amazon has stated it will not be included with Amazon Prime. Amazon will use it’s own large language model, Titan, to power the upgrade.

AI for Marketing?: The Google Marketing Live 2024 event was this week and unsurprisingly AI the feature focus for the tech giant. With enhancements announced to immerse consumers in AI powered ads and an “AI readiness tool” that will be available sometime this year.

Highlights included the ability to take a static “hero asset” and turn it into a video with a realistic 3D animated background, the ability to use AI to recreate and retool existing ad creatives, and enhancements to search that allow consumers to buy a product they find as a solution to a search query directly from the same browser window.

Generative AI lets you continuously improve your AI experience: Finally, increased improvements to generative AI, which is AI that learns the patterns and structure of your input, will make using AI to create cohesive content for your business even easier. From allowing your employees to seek out answers to questions without an exhaustive web search to aiding in crafting articulate responses to your clients and more. With generative AI your voice is an additional component to your AI experience. Microsoft, Google, LinkedIn and ChatGPT continue to include enhancements to the generative AI experience. You can even add a background prompt to give additional context to your AI program of choice (such as information about your business or yourself) so the responses you receive are uniquely tailored to you.

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