It doesn’t matter which e-commerce sector you’re in, the holiday time period is always a big opportunity to increase that year’s sales before the New Year rolls in.
With online shopping growing in popularity year over year there are specific ways to capture more of that online market – especially around the holidays.
Here are 10 tips for improving your sales during the holiday season (including 5 that apply to all types of business):
- Step up your social media game. Anecdotal evidence from us, when we went from posting inconsistently 3-4 times a week to posting consistently 4-5 times a week our impressions didn’t just go up, they doubled. The holidays are a great time to post more updates about your business on your social media platforms.
- Make sure your contact information is rock solid. It would be a tragedy to see sales calls go unanswered, make sure the contact information on your website it up to date and your sales people are ready to answer those calls.
- Make sure your website it mobile friendly. This may be a tough one to knock out this year if you haven’t done it yet, but having a mobile friendly website is a must have in 2023. Google even offers a free tool for testing if your website is mobile friendly here.
- Release holiday ads. During the holiday season your same old ads may not perform as well as a holiday themed one would as people look for those familiar colors and settings (red and green, blue and white, snow and Christmas trees).
- Take advantage of marketing automation. Facebook for example lets you schedule posts and you can update your Google advertising with your holiday messaging and let it run.
- If you plan on conducting a big sale, make sure your website is ready for it. If you’re planning on running any holiday “one day sales” make sure your website can handle the potential increased traffic or there’s a game plan in place for if it goes down so you don’t lose your momentum. You can check on your current page speeds with this other Google tool here.
- Have a chatbot available. You might get the same questions repeatedly, having an automated chatbot that can answer those questions with the same feel as a sales representative could increase your sales.
- Improve your holiday key words ahead of time. If you’re an apparel company for example peppering “holiday themed apparel” or “Chrstimas outfits” into your SEO keyword efforts is a good idea leading up to the holiday season.
- Have a holiday themed front page. We’ve talked about having holiday themed ads and social media posts but you should also “dress up” your front page temporarily to clue buyers in that you’re ready for the season. Many website providers have the option of changing out a front page temporarily so you can easily switch it back when the season is over.
- Make sure your buyers know any email marketing is from you. Phishing scams also increase in the holidays, having ways for a buyer to tell emails sales are from your company and not from a scammer is key. Mirror any sales you have directly on your website as well.
Speaking of holiday phishing scams, here is an infographic on avoiding holiday scams:
Whether your business is e-commerce or something else entirely, Valley Techlogic can assist with your technology needs in 2023. We have our own holiday sale going on now that will even save your company money on IT support in the new year. Reach out today to learn more!
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This article was powered by Valley Techlogic, an IT service provider in Atwater, CA. You can find more information at https://www.valleytechlogic.com/ or on Facebook at https://www.facebook.com/valleytechlogic/ . Follow us on Twitter at https://twitter.com/valleytechlogic.
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