Looking to up your online platform game? These 5 tools will help you run your online business better

If you’re running a business in 2023 you know that having an online presence is often the key to growth (and if you need advice on that we’ve written about it before), but how much of your workflow is presently in the digital workspace?

We still see plenty of businesses that are still working off pen and paper, eschewing digital files for a wall of file cabinets and communicating via fax rather than email (did you know that you can receive fax via email now)?

There’s nothing wrong with being old school, but it can slow down the kind of progress you’re hoping to make with your business. Nowadays, people expect an instantaneous response to their questions or concerns and if you’re not used to communicating that way it can cause them to look for a service that will, and automation can cement workflows that would otherwise be hit or miss when left up to an individual (like your marketing efforts via email).

In a nutshell, it’s a good idea to bring as much of your business into the digital world as you possibly can. That doesn’t mean you can’t keep the techniques that helped you build your client base in the first place – but throwing a modern digital spin on them may help you reach more clients AND impress them.

So, what are the five tools you should be looking into when it comes to upping your technological game?

1. First there are marketing tools, such as a CRM (Customer Relationship Management). Beyond being a handy client database, many CRMs provide automated processes for tracking activities with those clients (such as phone calls or emails). It’s also a collaborative tool for your employees, if your employee Susan is wondering if Client A was called last week, she can just check the CRM rather than ask everyone in the office.
2. Website building tools are also another great option for expanding your business, especially if you don’t currently have a website. It doesn’t have to be a complicated or expensive process, depending on your needs it could be as simple as a one page informational that includes items like your location, hours, and contact information. Making sure your business can be found in a web search is an important part of attracting new customers.
3. If you’re still handling paper checks for all of your transactions and are left waiting for payments to come in the mail, we ask – why? Online payment processing options have grown dramatically, and they could not be easier to use, for you OR your clients. We think it’s always a good idea to give people more options to give you their money as well.
4. Branding for your business doesn’t have to be complicated. If you have a company logo that’s really all you need to get started using tools like Canva or Adobe Express. There are many pre-loaded templates for you to use to advertise your business, you just add your logo and download to post on your social media pages (we’ve written about improving your social media presence as well).
5. Communication tools are another big area you can improve your business technologically, not just with your clients but with your employees as well. Online meetings grew in popularity in the last few years, and we think they’re still an excellent way to keep in touch with clients who might otherwise not want to expend the time or effort on an in-person meeting. You can also use chat programs to touch base with employees without interrupting their workflow with a phone call or visit to their office. We use Microsoft Teams here at Valley Techlogic but there are many great and versatile options available now.

Of course, the best way to improve your business’ technological prowess is to engage with a technical provider that can knows the ins and outs of today’s modern technology and can best support your efforts to grow your business. That’s where Valley Techlogic comes in.

Interested in learning more? Schedule a consultation with us today.

Looking for more to read? We suggest these other articles from our site.

This article was powered by Valley Techlogic, an IT service provider in Atwater, CA. You can find more information at https://www.valleytechlogic.com/ or on Facebook at https://www.facebook.com/valleytechlogic/ . Follow us on Twitter at https://twitter.com/valleytechlogic.